Full Service. Real Results.

Overview

FBA Charlotte is a UK-based Amazon seller and educator who helps people build profitable, sustainable businesses on Amazon. For two years she had been running everything herself, filming, editing, and posting her own content across Instagram and Facebook while managing her webinar-led sales model at the same time. It was working, but it was not sustainable. Production was eating time she did not have, and the paid ads side of the business was being handled by an agency that was not delivering. Reelhaus came on board in August 2025, taking over content production and social media management straight away. By September, Reelhaus had taken over the ads account entirely. From that point, every part of Charlotte's growth was being handled under one roof: a fully managed content pipeline, a rebuilt paid social strategy, and a website built from zero that gave the business a home that could convert.

Impact

• •Six figures in revenue and profit generated within the first six months of the engagement, with over 6x growth across the period.
• •7.8 million organic views generated across Instagram and Facebook through a fully managed content pipeline, posting over 140 videos in five months.
• •87,200 link clicks and 111,500 profile visits driven organically, creating a consistent flow of warm leads into the webinar funnel.
• •12,800 new followers gained across platforms as audience growth compounded alongside content volume.
• •Average cost per lead dropped from £3.96 to £3.53, with the lowest month reaching £2.66.
• •Return on ad spend more than doubled, rising from 1.6 to 3.6, with the best single month reaching 12.3.
• •£120,000 in revenue generated from approximately £34,000 in ad spend across 8 webinar cycles.
• •Highest-ever webinar revenue broken twice, with October 2025 at £40,727 and January 2026 at £32,880.
• •154 ad creatives tested across hooks, formats, and angles, building a creative library that improves with every campaign cycle.
• •Website built from zero, generating 17,400 visitors and 37,700 page views since launch, with a 33% bounce rate and the Meta Pixel cutting cost per lead by up to 40%.

Core Features

• •Fully managed content pipeline covering ideation, scripting support, editing, and social media management across Instagram and Facebook.
• •Paid social strategy and management handling Meta ads setup, audience targeting, creative testing, and campaign optimisation.
• •Creative production across 200 assets including static images, carousels, and video in multiple formats.
• •Tracking and attribution setup across the website and ad account to improve lead-source visibility and performance optimisation.
• •Website and landing page built from the ground up in 6 weeks, with Stripe purchase capability, Mailchimp email integration, Meta Pixel, and PostHog.
• •Performance-informed iteration across every channel, with learnings from each webinar cycle feeding the next batch of content, creative, and ads.