A Website Built to Convert.
How Reelhaus built FBA Charlotte's website from zero and turned it into a fully tracked, converting growth engine.
Overview
When Reelhaus came on board in August 2025, Charlotte had a strong Instagram following but no website behind it. People were finding her through social media, clicking a link, and landing on a webinar sign-up page. That was the entire journey: no brand home, no way to learn about Charlotte before committing, no way to purchase directly, and no way to track any of it. Reelhaus built the website from the ground up in 6 weeks. The site was designed to take someone who had never heard of Charlotte and give them everything they needed to trust her, understand her course, and buy.
Impact
- 17,400 visitors and 37,700 page views generated since launch, with an average session duration of 1 minute 53 seconds and a 33% bounce rate, meaning the vast majority of visitors stayed and engaged with the site.
- 16,268 visitors landed directly on the webinar registration page, representing 93% of all site traffic flowing straight to the conversion point.
- 4 direct course sales attributed to organic traffic through the Instagram link in bio, with the site acting as the destination that converted interest into purchase.
- Every webinar registrant automatically entered a Mailchimp email sequence, creating the excitement and reminders that turned sign-ups into attendees.
- Meta Pixel installed from day one, giving the ad account real conversion data and cutting cost per lead by up to 40%.
- Full lead visibility was established for the first time, allowing the team to see exactly where people were in the funnel at every stage.
- Direct course purchase enabled through Stripe, with Klarna and PayItMonthly options.
Core Features
- Homepage covering Charlotte's story, profit examples, student testimonials, course pricing, FAQs, and clear calls to action.
- Webinar landing page with an auto-playing video, the form presented immediately, and minimal text above the fold.
- Mailchimp integration so every registration flows directly into an automated reminder and nurture sequence.
- Course purchase through Stripe across both tiers, with Klarna and PayItMonthly for flexible payment options.
- Meta Pixel and PostHog setup for tracking visitors, sessions, page views, bounce rate, and path performance.
- A 6-week build timeline from agreed brief to launch.
The Details That Made The Difference
The webinar registration page became one of the most iterated parts of the entire build. Small changes had an outsized impact on sign-ups.
The key finding was that the form needed to be visible immediately. Too much text beneath the video pushed the form down the page, and registrations dropped. The solution was a "Read More" button after two lines of text, keeping the form in view alongside an auto-playing video from the moment someone landed on the page.
This same thinking extended across the full site. Every section was structured to take visitors on a journey through Charlotte's story, her results, and her students' success before presenting the course as the natural next step.
What We Built
- Homepage
- A fully designed brand home covering everything a potential student needs to make a decision: Charlotte's story, real profit examples, student testimonials, course pricing, FAQ, and clear calls to action throughout.
- Webinar Landing Page
- A focused page tied to paid ad campaigns. An auto-playing video, a form presented immediately, and minimal text above the fold. Built and refined to convert.
- Mailchimp Integration
- Every registration flows directly into an automated email sequence. Reminders, excitement, and pain point messaging are delivered automatically in the run-up to each webinar, ensuring people who signed up actually showed up.
- Course Purchase via Stripe
- Both course tiers are available to buy directly through the site, with Klarna and PayItMonthly for flexible payment options. No manual involvement required from Charlotte or the team.
- Tracking Setup
- Meta Pixel installed and configured from launch, alongside PostHog for full web analytics, tracking visitors, sessions, page views, bounce rate, and individual path performance across the site.
- Build Timeline
- 6 weeks from agreed brief to launch.
Before And After
- Before
- Charlotte's audience found her on Instagram, clicked a link, and landed on a sign-up page. No website, no brand presence, no ability to purchase directly, no tracking. Every lead that did not convert immediately was lost.
- After
- Every touchpoint is connected and tracked. A visitor from Instagram, a paid ad, or search lands on a site that tells Charlotte's full story, shows real student results, answers objections, and gives them a clear path to buy. Registrations feed into Mailchimp automatically. Purchases process through Stripe. The Meta Pixel tracks every step and feeds that data back into the ad account.
Get In Touch
If our work on A Website Built to Convert.aligns with something you're looking to build, Reelhaus can help scope, create, and refine a tailored performance system around your offer. Get in touch to discuss your project or explore more of our work.